April 12, 2011
Frequently, we hear from the CEO that ensuring a positive Customer Experience is one of their most important goals. We read about it on their websites, in letters to their shareholders, and in their policies. Roger Shaeshaft, the CEO of Dairy Queen, wrote to his employees and started the letter with, “As team members, we’re all aware of the importance of superior customer service.” On his company’s website, Charlie Lathrop, the CEO of CompuPay, wrote a Letter from the CEO. I would say half of the letter was devoted to the positive impact superior customer service has had on his business, and how it allowed CompuPay to differentiate themselves against others. Charlie said, “In addition to our superior customer service, we provide flexible payroll solutions for employees.” On many levels this is smart business. It is well documented that…