What Do Successful HR Departments & Technology Vendors Have in Common? A Good Onboarding Program
November 14, 2011
I attended a webinar last Thursday presented by HR Marketer and William Tincup, an expert in HR marketing and technology user adoption. The webinar, You Built It, They Bought It, But Do They Use It?, was designed to help HR technology marketers turn buyers into loyal users and advocates of their solutions. Throughout the presentation, Tincup advises marketers to treat customers the way good HR departments treat employees. At one point, he made the very true statement that many HR tech vendors are relentless when it comes to lead generation and gaining customers, but lose that vigor when it comes to getting their customers to actually use their product. I think the same could be said for many HR departments: They are relentless when it comes to recruiting and signing Talent but do not approach ensuring their new hires are…