November 16, 2012
Among the popular social media website websites such as Facebook, LinkedIn, and FourSquare, Twitter stands out in a unique way. Unlike other forms of social media, Twitter requires users to be actively engaged in topics that are relevant or interesting to them. Tweeters follow important topics, retweet people’s postings and favorite conversations. Averaging over 1 billion tweets a day, Twitter has the high-volume traffic your organization is searching for. Twitter’s unique word of mouth structure easily allows for engaging users on a wide variety of diverse topics. Topics found on Twitter are often based on spreading the word about breaking news, an opinionated review or an upcoming event. As the second most popular social media website, Twitter is a must-use tool for reaching the public and announcing breaking information. It is even a must-use tool for the world…
February 27, 2013
We all know the game. We usually play it, at least in our heads. But there would be something very refreshing about one of the big shows making it part of the scene. How much fun would it be to have buzzword bingo as part of a big HR technology conference? Silly? Maybe. But the intent shouldn’t be to take away from a presentation or display by making a game out of searching for keywords. I’d suggest instead it should be done to discourage their use, forcing marketing teams to describe their product in meaningful terms rather than joining the nearly indiscernible mob migrating toward the hottest topics of the day. No more buzz. No more gamification, big data, cloud computing, or social technology. Forget about seats at tables or employee engagement as abstract terms. Move past…