Social Media
Dwane Lay
August 15, 2014


This week I had the privilege of sitting in as a guest on HR Happy Hour.  (If you are interested, you can listen to the replay here.)   The topic was Heartland HR, specifically trends we have seen in the last few weeks as I spoke at ILSHRM and MOSHRM.  This happened in the same week I was working with teams in six different countries for one client while simultaneously preparing a trip that will take me to two different continents this weekend to work with another client.  In between, I spoke with an HR leader who is building out their HR Shared Services function and trying to figure out how to put an HR case management system in place without causing any heartburn for the team.  It’s a lot of perspectives

Emily Lewis
January 3, 2013

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.) – yet only 25% of companies offer social business training to their employees. (Marketingeasy). 82% of employees say they trust a company more when the leadership team communicates via social media (eMarketer). The explosion of social networking in the last decade presents a tremendous opportunity for organizations to use social technology to communicate with employees, encourage collaboration, and build a community, yet so few HR organizations are using it for much more than recruiting.


Social technology can be used for more than just attracting talent and announcing job openings. The powerful and in many cases FREE tools can transform the way HR communicates with employees. And to offer you

Emily Lewis
December 10, 2012

According to an April 2012 online study, State of Social Technology and Talent Management, commissioned by Silkroadand delivered to professionals in human resources and other talent management disciplines, 75 percent of the 290 respondents feel their company is behind the curve when embracing and implementing internal and external social networking technology.


As Jen Cohen Crompton points out in her recent post Is HR Embracing Social Networking Technology?, results from the survey reveal that “the downfall of these technologies and the willingness of HR to comply with their use is that they are finding barriers to entry (and effective implementation and execution).” A few of the barriers listed include: upper management not perceiving a clear need for it (44%); concern that employees will misuse the time on the system (46%); lack of budget (42%); and concerns about system security (42%).

Emily Lewis
November 16, 2012

Among the popular social media website websites such as Facebook, LinkedIn, and FourSquare, Twitter stands out in a unique way. Unlike other forms of social media, Twitter requires users to be actively engaged in topics that are relevant or interesting to them. Tweeters follow important topics, retweet people’s postings and favorite conversations.


Averaging over 1 billion tweets a day, Twitter has the high-volume traffic your organization is searching for. Twitter’s unique word of mouth structure easily allows for engaging users on a wide variety of diverse topics. Topics found on Twitter are often based on spreading the word about breaking news, an opinionated review or an upcoming event.


As the second most popular social media website, Twitter is a must-use tool for reaching the public and announcing breaking information. It is even a must-use tool for the world

Dwane Lay
October 1, 2012

We spend a lot of time helping our clients build their HR practice by reviewing processes and, of course, setting up great case management capabilities.  Often, though, we start talking about social media and how it can be leveraged to improve their performance.  With that in mind, I though it worth sharing a few simple approaches to using the Social Media toolbox in HR.


It’s the “professional” networking site.  It’s a great tool for recruiters, to be sure, but also a great way for your organization to establish themselves online.  Having your teams on LinkedIn with consistent branding shows a unity of purpose and direction.  Help your team build their profiles and connect to those who are in the same space. You’ll build a reputation as being open and willing to

Dwane Lay
September 10, 2012

Combing through my email each morning, I am regularly greeted by LinkedIn Groups messages, bringing me up to speed on the conversations that have taken place over the last day or two.  I like being able to keep up with several groups this way, and see what is happening that may be relevant to my world.  I’ve noticed, though, that there is an ever-increasing amount of noise in these groups that has little or nothing to do with the topic.  For example:


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