Being Awesome at HR Service Delivery
January 23, 2013
Last week, my colleague Dwane Lay, who is pretty awesome, shared Scott Stratten’s The Book of Business Awesome and The Book of Business UnAwesome – a two-in-one entertaining and informative read – with me. The Awesome side of the book covered two concepts: 1) It discussed and offered several examples of how one employee (most of the time a front-line, customer-facing worker) became or changed the brand perception of an entire organization. 2) It highlighted ways that organizations used social technology to be awesome. In a nutshell, they used it how it’s designed to be used – to have a conversation, which involves listening and responding to people. Pretty simple right? Enter the UnAwesome side of the book: a highly entertaining collection of cautionary tales – many of them from enterprise organizations – of companies or employees that screwed up big time…